May 01, 2013: Asian Television Network International Limited (ATN)
(TSX-SAT), Canada’s largest South Asian Broadcaster, is pleased to announce the
launch of 5 Canadian channels in collaboration with India's largest Terrestrial Broadcaster Doordarshan, popularly known as DD.
Doordarshan is India's most Powerful Broadcaster, a division of PrasarBharati and is one of the largest broadcasting organizations in the World in terms of the infrastructure of studios andtransmitters and is a Multi-Billion Dollar organization.
Doordarshan is India's most Powerful Broadcaster, a division of PrasarBharati and is one of the largest broadcasting organizations in the World in terms of the infrastructure of studios andtransmitters and is a Multi-Billion Dollar organization.
ATN has signed Licensing
Agreements with DD under which it has been granted exclusive rights to the five
television services, namely DD India, DD News,DD Bharati,DD Urdu and DD
Sports.
ATN-DD
India: DD India is an Indian satellite television channel
which is marketed towards Indian audiences living abroad, and offers an update
on the social, cultural, and political aspects of India. The channel features
original programming, such as dramas, comedy-series, talk shows, documentaries,
and re-runs of popular TV shows from other Indian television channels. The
programming on this channel continues to be done in a manner to enable it to
meet its primary objective of providing a window to the world especially for
the Indian diaspora to witness the Indian social, cultural, political and
economic scene.
ATN-DD News: The DD-News channel is India’s only 24 hours terrestrial
news channel which telecasts over 16 hours of live news bulletins daily
in Hindi and English. News Headlines, News updates, breaking news on the scroller
are regular features on this channel. DD News also carries Stock and
Commodities indices throughout the day in an automated delivery mode, accessing
information from NSE & BSE and leading
commodity exchanges like NCDEX, MCX, etc.
ATN-DD Bharati: acts as a Cultural
Heritage of India. Besides programmes on adventure, quiz contests, fine
arts/paintings, crafts and designs, cartoons, talent hunts, etc., it also
telecasts MERI BAAT an hour-long phone-in 'live' show with young
people. Programmes emphasizing on a healthy life style and focusing on
prevention rather than cure, both in our traditional and modern forms of
medicine are the highlight of the channel.
ATN-DD Urdu: is a general interest Urdu channel encapsulating
heritage, culture, literature, information, education & societal issues
specific to the Urdu speaking audience.
ATN-DD Sports:DD Sports is India’s
only free-to-air sports channel and provides coverage to various international
and domestic sports including Cricket, Football, Hockey, Tennis, Archery,
Athletics, Kabaddi, Swimming, Badminton, Wrestling, Kho-kho and other
indigenous games. The channel also covers events organized by different Sports
Federations and Association in India.
"India is the World's
largest democracy and has a population of over a Billion People. We are
delighted to be associated with the launch of India's Official National
Broadcaster Doordarshan which is similar to the BBC in the UK and CBC in
Canada" said Dr. Shan Chandrasekar President and CEO of ATN, "We have
aggressive plans to add substantial value to our Diaspora and enhance our
strong Customer base on Cable, Satellite and Credible distributors across
Canada" he added.
"I am delighted that Asian
Television Network (ATN), Canada is going to launch five channels of
Doordarshan, the national television service of India, in Canada. This is
yet another significant step taken by ATN to connect the vibrant Indian
diaspora in Canada with news, culture and sports from their motherland,
India. It fulfills a long felt need and demand among Indo-Canadians to
view Doordarshan’sprogrammes"said Honorable Mrs.
Preeti Saran, Consul-General of India in Toronto. "This important development would not have been
possible without the pioneer leadership of its President & CEO Dr. Shan
Chandrasekar, a truly global Indo-Canadian, who has been an important bridge builder
between India and Canada" she added.
Doordarshan enjoys the widest
reach with 48 million TV Households and also enjoys 62% penetration in A, B
& C category Cable & Satellite homes in India.
“In Canada, Indians form one of
the most respected and professionally accomplished communities who have kept
their cultural roots intact while adapting to Canada and we have been striving
to connect with the international audience rapidly. It gives me immense
pleasure to announce our relationship with ATN for meeting this objective by
distributing five of our main channels in Canada” said ShriTripurariSharan,
Director General, Doordarshan. “Both ATN and DD have walked the extra mile in
making this happen and I hope that this effort will help strengthen the feeling
of togetherness through Doordarshan channels which are rich in cultural values,
art, music, dance, entertainment and depict the crucible of culture, India has
been for millennia”he added.
In addition to the
existing subscriber base, with the launch of these new channels, ATN expects to
gain new subscribers through Cable, Satellite & IPTV platforms across
Canada. It is ATN’s intention to have its compelling content distributed to all
authenticated subscribers through VOD, SVOD, Tablets and mobile platforms
across Canada.
ATN
serves Canada’s diverse cultural communities with 44 specialty television
channels. The Company offers its flagship ATN-HD general interest service, 4
Bollywood movie channels and a variety of channels that include 3 sports
Channels, 3 news Channels, 3 music Channels, 3 lifestyle Channels, 3 Chinese
Channels, 6 Punjabi channels, and several regional language channels. ATN
operates a South Asian Radio Service on Satellite Radio across The United
States and Canada. Some ATN content is also available on any Bell mobile phone
that supports video. ATN has programming alliances
with leading international broadcasters like Star Network (News
Corp), Sony Entertainment Television, Viacom, Times Television Network,
B4U Network, NDTV and many more. ATN channels are available on various
Cable, Satellite and IPTV Platforms across Canada like Shaw Cable, Bell TV,
Rogers Cable, Bell Fibe TV, TELUS Optic TV, Cogeco Cable, and Others.
We
rely on safe harbour provision.
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