How To Make Social Media Data Work For You - Hootsuite Social Media Management

How To Make Social Media Data Work For You - Hootsuite Social Media Management: "In business, data is synonymous with answers—evidence, objectivity, hidden insight. This perception of data as the magic key that opens doors holding information to anything we’ve ever wanted to know makes us obsessed with the latest ways to get it: Big Data, data visualization, open-source data, data scientists. But, as marketers, are we doing data right?

While Big Data and data-driven everything have been framed as universal analytics solutions, their effectiveness can be threatened by the same issue that faces all innovative tools: if you haven’t set proper goals you want to achieve using social media data, you risk making a lot of false conclusions.

Whether you or your company are early adopters of social media data, or just looking into better ways of using this information to inform business decisions, to get the most out of the social media data available to your business, you should go back to basics.



Use the following 3 questions to evaluate your perception of data and the effectiveness of your data strategies."



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