The art of storytelling in communicating sustainability | Viridizine: "Written by Russ Avery.
Of all the myriad topics in today’s noisy world, sustainability remains a decidedly tricky one to communicate effectively. Although many organisations around the globe recognise that it’s something that should be included in their business plans, they’re either not really sure how to translate strategy into action, or they do so using the wrong tools. Behavioural and cultural change are key components of instigating corporate sustainability to the point where it is embedded into the very fabric of an organisation. Consequently, positive and effective communication is vital for success. However, even if a business acknowledges these facts, it is then faced with the following question: how do we communicate in such a way that we can inspire change and incite a major shift towards sustainability?
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