"The makers of Aazaan have a huge plan for the film's launch. They understand that cricket is a huge platform for the film to be seen worldwide and hence have booked some of the most prominent spots right through this cricket series. It has turned out top be an extremely expensive affair but it is in line with the kind of budget that Aazaan has kept aside for it's marketing activities", says a source attached to the film which has been directed by Prashant Chadha.
Touted to be Bollywood's biggest espionage thriller ever, Aazaan is a multi-crore affair which boasts of an elaborate shooting schedule all over the globe that includes locations spread across France, Morocco, China, Germany, Poland, South Africa and Thailand to name a few.
"Since the film has an international appeal, it makes sense to make use of a global platform to let the audience know what the film is all about", the source continues, "During these ODIs, the First Look of Aazaan would be seen not just in India but all the countries where these matches would be broadcast. Idea is to create global awareness around the film since it has an elaborate release plan for itself this October."
Those who have caught a sneak peak of the film claim that Aazaan boasts of the kind of striking visuals that belong to 'never seen before' category. However one looks forward to check out if these claims are indeed true or not once the First Look indeed arrives during these cricket matches.
When contacted, the film's producers confirmed that Aazaan would indeed kick-start it's campaign starting with the India-England ODI series. Now one just hopes that India starts winning as well to increase further viewer-ship of Aazaan and helps the film achieve what it has been set out for.
More updates to follow soon.
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