Kollywood: Bangalore to host South India's Biggest Consumer Jewellery Show -The Art of Jewellery & Jeweler's Association of Bangalore join hands to organise Best of India Jewellery Show 2011 (BIJS 2011)

Brand Ambassador - Ramya, renowned Kannada cine star

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Key Highlights of BIJS 2011 - The one and only Business-to-consumer (B2C) Jewellery trade show in South India - Ideally timed as a build up to Akshaya Tritiya - Over 150 stalls with retail exhibitors from Bangalore and across India displaying their new and innovative collections for the season - New product launches and buyer-seller meet

StarBuzz Weekly, Toronto- February 3, 2011 /India PRwire/ -- The Art of Jewellery, India's leading Jewellery Magazine and The Jeweler's Association of Bangalore (JAB) today entered into a partnership to organise South India's biggest annual consumer jewellery exhibition - Best of India Jewellery Show 2011 (BIJS 2011) in Bangalore. The first edition of BIJS is being organised in the city from April 15 to 17, 2011 at Palace Grounds. At the scintillating event, BIJS also introduced its Brand Ambassador - Ramya, renowned Kannada cine star. Ramya stands for the NextGen actress of Kollywood, displaying state's cultural attributes with elegance and poise of today's youth. BIJS promises to offer a similar cultural treat offering the latest fashion and trends in the jewellery segment.


Mr. Sumesh Wadhera, Managing Director of The Art of Jewellery magazine said, "We are extremely happy to have entered into a partnership with city's respected association, The Jewelers Association of Bangalore, for this initiative. This partnership will help us to realize and fulfill our long cherished dream of creating one-of-its-kind show for our very own city consumers who made the city one of the fastest growing cities of Asia. BIJS promises to offer a credible platform for jewellery trade.''
Mr. Mahesh Pathi, President, JAB, added, ``There was a long-felt need for such a consumer jewellery show in the city as Bangalore has a great potential of a growing metro with huge spending capacity. We are glad to have teamed up with The Art of Jewellery, which is in the business of Jewellery from last 10 years and thus can bring the best in the country for city.''
Mr. G.R Chetan, Convener said "BIJS will offer a good opportunity to consumers to get introduced to wide range of exquisite collections from not only Bangalore but retail jewelers from across India and international market under one roof. The exhibition will be held at the sprawling Palace Grounds, a reputed venue with central air-conditioning facilities, ample parking and easy access from all parts of the city."
The event will showcase work of over 150 players from the jewellery industry in India and across the globe. These include some leading names like Abaran, C Krishniah Chetty and Sons, Neelkanth, Arnav, etc. The exhibits offer a wide range of product varieties including plain gold and & studded jewellery, diamond, platinum & fine jewellery, loose diamonds and gems, jewellery watches, silverware & silver jewellery and machinery & equipment.
Notes to Editor
About The Art of Jewellery Magazine: The Art of Jewellery Magazine is popular for its well researched and up to date editorial content, international standards of production, glossy pages, rich photography, vibrant visuals and state-of-the-art designs and printing. The magazine has won several awards and accolades for its contribution to the jewellery trade. The magazine is backed by a team of professionals with rich experience in the media industry. In recent years, the circulation has grown exponentially in India and abroad. The Art of Jewellery has a proven track record and expertise in organizing jewellery events and promotions. It has also been the prime mover in promoting the trade through well acknowledged initiatives like conducting 3 consecutive 'Gold Shopping Festivals' across Karnataka and the neighboring state of Andhra Pradesh. Apart from SIJS, The Art of Jewellery is conducting Kerala Gem & Jewellery Show every year in Kerala Association with Government of Kerala.
About The Jeweler's Association of Bangalore (JAB):Founded in the year 1941, The Jewellers Association - Bangalore was instituted to,
1. Promote Trade and enhance Trade Values
2. Develop Social and Ethical Discipline among Jewellers
3. Encourage Designers and Craftsman
4. Create friendly atmosphere between Smiths, Traders and Customers
The founding members are Devatha Sriramulu Setty with the whole hearted support of Karpakulu Nanjundiah Setty & Karpakulu Govindiah Setty and the only living director now is Kaparthi Viswanathiah Setty. The Jewellers Association - Bangalore is an effective representation of all the small & big jewellers of Bangalore thereby the perfect body to represent the Jewellery Fraternity in total.