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“IT’S NOT CRICKET” AND “WINNERS AND LOSERS” – REALITY SHOWS FOR THE COMMON MAN

StarBuzz Weekly, Toronto-Mumbai-based Twilight Media has announced two new Reality Shows tentatively titled “It’s Not Cricket” and “Winners and Losers. While much information was not available and Twilight Media refused to officially comment on these projects, it seems that the shows are targeted at the common man. When we contacted Twilight Media, a spokesperson said that the concept and format of the shows is being finalised and the shows are likely to be officially announced very soon. “We will make an official announcement very soon, so please wait till the press release is out,” was the only official comment we got from them. The shows will be in English and Hindi.

However, a source said that the shows are targeted at the common man. “Most reality shows in India, including Bigg Boss, Zor Ka Jhatka, Rakhi ka Swayamvar, Khatron Ka Khiladi, etc have featured a similar set of artistes or actors or participants and research shows that most people in India are fed up of watching the same set of characters on the different shows. For the last three years, the same set of 10-15 participants have been doing the rounds of most reality shows. The common man is rarely involved or invited to participate. Since most reality shows are big budget productions, the production houses producing them are under great pressure to generate TRPs and hence resort to using the same ‘old characters’ over and over again.

“Winners & Losers” and “It’s Just Not Cricket” will feature a completely new set of participants, barring a few, according to a source. The casting agency appointed for the recruitment of participants has begun sending out casting calls for these shows and the target is the common man, housewives, students and of course Bollywood models, celebs and actors. Politicians will not be part of the shows, but advocates and doctors are likely to be on board. It is not clear as to who would host these shows and Twilight Media said they were looking for the right person. The shows will be centred around the Indian infatuation for the sport of cricket, it is learnt.

Expect a lot of masala and masti though, they said!!!

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