One wants to be in the other wants to be out!

A 52-episoder (13 couples) series starts January 10th, 2011, every Monday – Thursday at 7pm and would be hosted by the suave Pravesh Rana.
Dec 29, 2010 – One wants to be in the other wants to be out!
It’s their last chance to decide!
Micromax Bindass ‘Love Lock Up’
Indore, December, 29th 2010: UTV Bindass, the fun, fearless and frank youth channel presents a gripping new reality series Love Lock Up - would be a medium for those couples who have reached the brink of choosing to be in or out of their strained relation and give them one last chance to reconcile their relationship before all is lost. A pragmatic approach by the makers who have caught the pulse of the audience in their new-age interpretations of love, the show promises to engage, entertain and entice viewers with its hard-hitting but real content. Taking on the mantle to assume responsibility of helping those distressed couples with their varied problems, Bindass puts forward a step to help them in saving their relationship.  A 52-episoder (13 couples) series starts January 10th, 2011, every Monday – Thursday at 7pm and would be hosted by the suave Pravesh Rana.

A relationship is based on understanding, trust and love. But what happens when love just vanishes from a long lasting relationship and there seems to be plenty a problem? What happens when one wants to be in and the other wants to be completely out?  A vast majority either takes the escape route or culminates in a bitter end. Yet there is the “one more try” period that is so identifiable…. So UTV Bindass gives such couples one last chance to mend things.

Starting January, Bindass Love Lock Up begins with one riveting case playing out over four days. Young couples in a marriage, live in relationship or a serious committed relationship try and fix their love life by giving us six days of their lives. We take them away from their home, work and all distractions. In our lock up they have no access to phones, television, internet or shopping. What they do have is each other and their problems. A therapist counsels them and gives them tasks…that seem difficult given that they have been avoiding each other. The nation watches them discuss issues that are universal. Their family and friends are watching horrified in the next room. When one partner accuses an outsider for a problem we make that person an insider and send them into the lock up for some time. From doom and despair we try and get them to clear the air and get the fire back into their lives!. Bindass plays shrink to these young couples who would want to give it a shot again…an opportunity to reconcile and bring back the lost love.

Commenting on the launch of the show, Nikhil Gandhi, Business Head, UTV Bindass said, “ Bindass has redfeined relationship reality television in India with Emotional Atyachaar & the success is totally attributed to a razor sharp understanding of what matters to the youth. This backed by constant research gives us a clear edge over developing concepts & shows which matter to the youth. Micromax Bindass Love Lock Up will up the ante to further augment the relationship reality space with a path breaking new concept. There are many a couples in this ‘impatient generation’ who’ve found love which is now on the brink of being lost. Its time they face the truth and give their relationships one last chance & Micromax Bindass Love Lock Up is here to help you do just that. We strongly believe that this concept resonates truth about people in committed relationships. People will feel the angst, experience the emotional trauma and will believe in the ideology of giving their relationships another chance.  

Speaking about his role as the show host, Pravesh Rana said, “It’s an honor to be playing anchor for Love Lock Up after Emotional Atyachaar. Relaity shows based on relationships seem to be gaining prominence as they reflect the truth. I took this challenging role as it would also be interesting to help people getting to know and understand the pros and cons of their relationship - a bit like leaving the baggage and actually giving their loved ones a second chance. The Love Lock Up is the ultimate option for the couple going through a tough time and I would be the calming element who sensitizes them of their doings”
If you think your relationship needs a second chance, Love Lock Up provides you just the right opportunity!! So block your diaries this January 10 every Monday – Thursday 7:00pm onwards and be ready to peep into the Love Lock Up where UTV Bindass promises to give a new lease to a relationship.


Media Contact:
Atul Malikram
9827092823
pr@atulmalikram.in