November 2, 2010 (Sampurn Wire): Congratulations to all King Khan Fans. We get to see more of him again. Not that he is not there enough on TV. But more is always better when it is Shahrukh Khan.
India's leading paint manufacturer, Kansai Nerolac Paints Ltd announced superstar Shahrukh Khan as their new brand ambassador. The company has recently launched ‘Healthy Home Range of Paints’ that are safer, lead free, odour free, low VOC (Volatile Organic Compound) and eco-friendly. Shahrukh Khan as Nerolac's brand ambassador will endorse a wide range of advanced eco-friendly products in the upcoming TV, print and outdoor commercials.
Many Film personalities in the past like Mega star Amitabh Bachchan and Mohanlal have been used by Kansai Nerolac to endorse their brands. Surprisingly, his time there is change in the definition of Brand Ambassador. According to Mr. Anuj Jain, Vice President – Marketing & Sales (Decorative), Kansai Nerolac Paints Ltd, Shahrukh Khan will not only be their brand ambassador but will also front a series of strategic marketing initiatives of the company. I think they are trying to materialize all the skills that the King Khan has as a business man. After all it is not easy to handle a team like Kolkata Knight Riders especially after seeing the debacles it has faced in all the IPL tournaments.
As this landmark development was announced, Mr. H. M. Bharuka, Managing Director - Kansai Nerolac Paints Ltd. said, “We have significantly improved our product offering with a new range of eco-friendly products that have been produced using advanced technology, conforming to highest norms of health and environment safety. At this point we felt the need of an ambassador who reflects this and who could help us effectively communicate this to our consumers. Shahrukh Khan was a perfect choice for us and we are extremely happy to have him.”
The Superstar will highlight the company’s several eco-friendly decorative paint solutions. To name a few they are, Nerolac Impressions Eco-clean and Nerolac Excel Total with heat guard .He will mass appeal to the audience by reciting “Kuch Change Karein, Chalo Paint Karein”. Isn’t this tagline a bit similar to one of his previous endorsements “ Kuch wish karein , Aao Dish Karein”. Now no one gets a prize to guess this. Whatever it is, as long as it is Shahrukh Khan we don’t mind anything.
--Neha Agrawal
-StarBuzz Weekly, Toronto
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