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Wednesday, October 27, 2010

Chevrolet Global Indian Music Awards Announce Nominees For First Multi-genre Music Awards

Mr. Karl Slym, President & Managing Director, General Motors India, said, “At the forefront of technology, innovation and design, Chevrolet believes in bringing together the finest elements in its creations for its valued customers.

Oct 27, 2010 – CHEVROLET GLOBAL INDIAN MUSIC AWARDS ANNOUNCE NOMINEES FOR FIRST MULTI-GENRE MUSIC AWARDS

Chevrolet GIMA powered by Micromax says No to Piracy of music
Mumbai, Oct 26th, 2010: With the inaugural edition of the Chevrolet Global Indian Music Awards (GIMA) powered by Micromax on the anvil, nominees were announced today in the Film Music and Non-Film Music categories. Adding to that an unconventional award for the Best Anti-Piracy Initiative, fighting music piracy in India was also announced. An initiative of Wizcraft International Entertainment, Chevrolet GIMA has been instituted with the support of IMI, T-Series, MCAI and other key constituents of the music industry. The inaugural edition of the Awards will be presented at an exclusive ceremony on November 10th, 2010 in Mumbai.

Mr. Karl Slym, President & Managing Director, General Motors India, said, “At the forefront of technology, innovation and design, Chevrolet believes in bringing together the finest elements in its creations for its valued customers. As an extension of this belief, Chevrolet is proud to have collaborated with GIMA, setting a benchmark for musical excellence in the country. The year 2011 is Chevrolet's 100th Anniversary and with over 90 years of presence of Chevrolet Cars in India, as part of our 100 years heritage celebrations it gives us immense pleasure to be associated with the first-ever Global Indian Music Awards to celebrate the equally rich time-immemorial heritage of indigenous musical talent and lend global recognition to some of the best Indian music and musicians across genres.”

GIMA received an outpour of entries with a record 223 albums, compromising a total of 940 entries. Touted to be the highest number of entries to be obtained for a music celebration, film music album entries tallied to 42 and non-film music entries to over 180 albums.

Among the hundreds of films that released during the eligibility period of the Awards, trumping the film-based nominations is the music of 6 films - 3 Idiots, Karthik Calling Karthik, Kaminey, Ishqiya, Love Aaj Kal and Ajab Prem Ki Ghazab Kahani.

In the non-film music nominations, legends and new talent came to the fore, including Ustad Rashid Khan, Ustad Zakir Hussain, Pt. Hari Prasad Chaurasia, Dr. L. Subramaniam, Shubha Mudgal, Lata Mangeshkar, Kailash Kher, Mohit Chauhan, Purnima Chaudhuri, among others.. The Best Non-Film Song has seen some familiar titles with Aman Ki Asha, Bas Ek Baat Ka Humko Gila, Chaandan Mein, Fitoor, Let’s Go To Mumbai City and Marhabba Jaanam, vying for the coveted Chevrolet GIMA trophy.

The nominees in the various categories have been determined by a panel of illustrious members from the music and film industry. Cutting across music and films, the Chevrolet GIMA Advisory Board and Jury include Vijay Lazarus, Bhushan Kumar, Dr. L. Subramanium, Pt. Shiv Kumar Sharma, Shankar Mahadevan, Hariharan, Prasoon Joshi, Pritam, Karan Johar, Mukesh Bhatt, Rakeysh Om Prakash Mehra, Shekhar Ravjiani, Lesle Lewis, Talat Aziz, Usha Uthup, Resul Pookutty, Sulaiman Merchant, Kumar Taurani, Apurv Nagpal and Atul Churamani, amongst others. The jury is further divided into a film music, technical and non-film music jury.

The brainchild of the Chevrolet GIMA Advisory Board and keeping with the vision of the Awards of fighting music piracy, the Board has initiated a special Award – The Best Anti-Piracy Initiative of the Year. The Advisory Board will be reviewing the entries and will select the most impactful initiative, to be announced at the Awards night.

Indian Music Industry, President, Vijay Lazarus, said, “Our industry is struck by piracy and initiatives to combat that need to be taken and hence recognized. There are opportunities to recognize this and the people who are aiding the campaigns both on the physical (CD’s, etc..) and digital space (creating software programs, running online crusades, etc..) and I applaud GIMA for taking a step in that direction. We hope to reach out to Government bodies and influencers in our country, allowing us to work together to further curb piracy.”

Chevrolet GIMA, powered by Micromax, marks the coming together of the Indian music fraternity on a unified platform to honour talent in Indian music. Talking about his association with the Chevrolet Global Indian Music Awards, music mogul and T-Series Chairman, Bhushan Kumar said, “Through GIMA, we hope to integrate the Indian music fraternity onto one stage, commending them for their role in bringing the music to us. Being on the GIMA Advisory panel, in the company of Indian music greats, we have before us the avenue to do just this. We truly believe that the awards is the start to a great chapter in Indian music history.”

Sabbas Joseph, Director – Wizcraft said, “Over the last 11 year, we have successfully taken Indian Cinema to the world with the International Indian Film Academy (IIFA). With GIMA, our dream is akin. It is our endeavour through the Global Indian Music Awards to achieve a similar contribution as that of IIFA, by providing the music industry with a unified platform to celebrate the laurels of their fraternity.”

The winners will be chosen by the GIMA Academy which comprises over 200 members of the music industry through online voting. Ernst and Young, the process validators will tabulate all Academy Votes and the winners will be declared at the Awards Ceremony. The Chevrolet Global Indian Music Awards powered by Micromax are conceptualized and promoted by entertainment and communications major Wizcraft International Entertainment Pvt. Ltd. Global Indian Music Awards, please visit www.gima.co.in

For further information, please contact:

Atul Malikram
9827092823
pr@atulmalikram.in


-StarBuzz Weekly, Toronto

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